A Little Bit of Leadership Goes a Long Way, Especially Now

By Michael Norton | September 30, 2020

Are you currently working with someone who you admire and respect as a leader? Have they been able to provide guidance to you and your organization as they navigate change and work hard to keep up with the rush and crush of challenges and opportunities? What traits stand out to you? Over the course of…

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5 Common Reasons Buyers Don’t Buy

By Michael Norton | June 23, 2020

The good news is your customers and prospects are still buying! The other good news is that we also understand why they don’t buy. In recent research and conversations with our Tramazing partners, prospects, and customers, we have identified five common reasons why they don’t buy. If you like this graphic, you can download it…

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Knowledge Capture and Knowledge Transfer

By Michael Norton | March 12, 2020

Why Sales Training Programs Fail Reason #11: Relevancy drives active participation. Programs tend to fail when the trainer or training organization and the client skip the critical step in discovery to share current best practices, previous training ideas, and concepts that are in use and still working to some degree. And training companies often make…

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